Precision
Trade Marketing

At Fisher & Paykel, every detail matters, from the way our products are designed to the way our customers experience them. Regulator has been instrumental in helping us define clear processes across our organization, ensuring... the consumer journey is truly gapless.

The transition from digital shopping to the in-store experience is one of the most critical moments for our customers. With Regulator, we execute that handoff with precision and speed, making the journey flawless from start to finish.

This hasn’t just elevated the consumer experience, it’s delighted our retailer partners, who now see Fisher & Paykel as the gold standard for in-store marketing. Regulator has given us the tools to deliver consistency, quality, and impact at every touchpoint. MoreLess

At Troy Lee Designs, everything we make carries a legacy of precision, art, and speed. That means the bar’s always been high, whether we’re talking about product or how we show up at retail as a brand. Being... stewards of that legacy, we have to evolve. The retail game is changing fast, and we needed a platform to modernize our marketing operations so we can move fast around the globe and scale our execution without losing our edge.

Our reps are out in the field every day feeding us back real-time intel through Regulator Market checks, and when they need something, they need it now. From custom art deployed in the market to managing complex shop-in-shop programs.

Regulator closes the critical gap between our online marketing and how we show up for our physical retail partners. This alignment completes our customers journey from obsession to conversion, while allowing our sales and Marketing teams the space to say yes to more requests and grow the brand.

Before, we were losing hours every week bogged down in endless trade marketing tasks. Now that’s gone, our team spends more time actually marketing, selling, building relationships, and making sure Troy Lee shows up to the end consumer with impact! MoreLess

CCM has been part of hockey for over 125 years. We have seen the game change, we have helped shape it, and through it all, speed has always been at the heart of what we do. But today, the pace on the ice and off... is faster than ever. Players change teams overnight. New gear launches in rapid fire succession. Our imagery and brand stories are constantly in motion.

With Regulator, we can see the entire marketplace instantly. Regulator provides a super easy to use field tool that collects actionable data that we can act on in real time. No delays, no back and forth. The information flows from the retail floor straight to the people who need it, giving us the power to respond while it still matters.

Regulator did not just streamline us. It made sure our physical retail stays in lockstep with our digital game. When a campaign changes online, that same update is reflected in stores instantly so the story a consumer sees on their phone is the same one they experience on the retail floor. No mixed messages. No outdated displays. Just one clear, consistent brand presence, everywhere we show up. MoreLess

The North Face has been built on exploration for decades. In Canada, that means showing up consistently in hundreds of partner stores and shop-in-shops, each with their own custom displays. Our challenge... is simple but massive, every season, all of those fixtures need precise creative updates, perfectly timed with what consumers are seeing online.

We were one of the first brands to recognize the power of Regulator and came on board from day one. Today, it remains central to how we execute our trade marketing strategy. Every standard and custom fixtures, as well as all our other branded assets (digital and physical), are logged in one system. Bulk ordering makes seasonal changeovers simple, and our outside agency and printer work directly inside the platform. All communication, all files, and all data live in one place.

Regulator keeps our retail presence perfectly in sync with our marketing campaigns. No missed updates. No wasted back-and-forth. Our brand shows up the way it should, everywhere, every time. MoreLess